Introduction to Labubu
Labubu is one of the most iconic characters in the world of designer toys, created by Hong Kong artist Kasing Lung and popularized by Pop Mart. With its signature sharp teeth, mischievous grin, and “ugly-cute” aesthetic, Labubu has captured the hearts of collectors worldwide since its debut in 2019.
Originally part of The Monsters universe—a fantasy world inspired by Nordic folklore—Labubu was first introduced in Kasing Lung’s illustrated books before becoming a three-dimensional collectible. The character’s playful yet rebellious personality makes it stand out in the crowded market of cute, kawaii-style figures.
In my experience as a collector, Labubu’s appeal lies in its unconventional charm. Unlike traditional adorable figures, Labubu’s edgy design challenges mainstream aesthetics, making it a favorite among those who seek uniqueness in their collections.
The Monsters: Labubu’s Core Series
Labubu’s journey as a collectible began with The Monsters series, where it was introduced alongside other fantastical creatures. Here are some of the most notable sub-series under this line:
1. Forest Concert (2019)
- Theme: A whimsical woodland music festival where Labubu and friends perform.
- Key Features: Bright colors, dynamic poses, and instruments like tambourines and flutes.
- Hidden Gem: The Singer—a rare variant where Labubu holds a microphone, symbolizing joy and celebration.
2. Monster Carnival (2019)
- Theme: A spooky yet fun carnival with Labubu dressed in festive costumes.
- Key Features: Playful designs, including a mermaid-inspired hidden figure.
- Collector’s Tip: The Mermaid Labubu is highly sought after due to its rarity and intricate detailing.
3. Flower Spirits (2020)
- Theme: A botanical fantasy where Labubu blends into floral surroundings.
- Key Features: Delicate flower-themed accessories and pastel colors.
- Hidden Gem: Mountain Lotus—a translucent variant symbolizing eternal love.
These early sets laid the foundation for Labubu’s rise in the blind box market, combining artistic storytelling with collectible appeal.
Labubu’s Crossover & Themed Collections
Beyond its original series, Labubu has expanded into collaborations and special editions, further cementing its status as a versatile IP.
1. SpongeBob SquarePants Collab (2021)
- Concept: A fusion of Labubu’s mischievousness with SpongeBob’s cheerful world.
- Standout Piece: Pirate Labubu—a hidden figure dressed as a swashbuckling adventurer.
2. Ma.K x Labubu (2023)
- Concept: A sci-fi twist, blending Labubu’s playful style with retro-futuristic mecha designs.
- Why It’s Unique: The Mechanic Labubu hidden figure features removable armor, a rare interactive element in collectibles.
3. Exciting Macaron (2023–2025)
- Concept: A pastel-themed series where Labubu embodies sweet treats.
- Market Impact: This line became a global sensation after celebrities like BLACKPINK’s Lisa showcased their collections.
- Hidden Gem: Id (本我)—a rare glow-in-the-dark variant symbolizing raw emotion.
These collaborations prove that Labubu isn’t just a toy—it’s a cultural phenomenon bridging art, fashion, and pop culture.
Latest Releases & Must-Have Sets
1. Wacky Mart (2025)
- Theme: Labubu transforms into convenience store snacks (e.g., fried shrimp, ramen, rice balls).
- Innovation: The Microwave Labubu hidden figure has a light-up function, making it a fan favorite.
2. MEGA Labubu (2025)
- What’s New? A 1000% oversized version, elevating Labubu into a high-end art collectible.
- Why Collectors Love It: Limited production and museum-quality craftsmanship make it a centerpiece for serious collectors.
3. TikTok’s #LabubuHaul Craze
- Trend Alert: Labubu’s Exciting Macaron series dominated TikTok Shop, selling out within minutes during live sales.
- Resale Value: Some rare figures now sell for 5x their original price in secondary markets.
Why Labubu is Worth Collecting
1. Emotional & Social Value
- Many collectors, like myself, see Labubu as a mood booster—its quirky expressions bring joy during stressful times.
- It’s also a social currency; sharing unboxing videos or displaying rare variants on Instagram fosters community engagement.
2. Investment Potential
- Limited editions (e.g., the mint green Labubu auctioned for $108,000) prove that some figures appreciate dramatically.
- However, I recommend buying what you love rather than purely for profit, as market trends can fluctuate.
3. A Global Cultural Icon
- From Uniqlo collabs to luxury fashion pairings (e.g., hanging Labubu on Hermès bags), this character transcends toy culture.
Final Tips for New Collectors
- Start with accessible series like Exciting Macaron before chasing rare auction pieces.
- Follow official Pop Mart drops to avoid scalpers selling at inflated prices.
- Join collector communities (e.g., Reddit, Discord) for trade opportunities and authenticity checks.
Labubu isn’t just a toy—it’s a statement. Whether you’re in it for art, nostalgia, or investment, this little monster offers endless fun. Happy collecting! 🎉
