Labubu, the mischievous and lovable character created by artist Kasing Lung, has become one of the most sought-after collectible figures in the designer toy market. Among its many iterations, the Labubu Sesame Series stands out for its unique design elements and strong collector appeal. In this article, we’ll explore the different editions of the Labubu Sesame Series, their distinguishing features, and why they hold such high value in the secondary market.
1. Understanding the Labubu Sesame Series: Design and Editions
The Labubu Sesame Series is part of Pop Mart’s exclusive lineup, known for its quirky, hand-painted aesthetic and playful expressions. Unlike mass-produced toys, each figure in this series carries subtle variations due to its handcrafted nature, making every piece slightly unique.
Key Design Features:
- Exaggerated Proportions: Labubu figures typically feature an oversized head, tiny limbs, and asymmetrical facial details.
- Expressive Details: Many Sesame Series figures depict Labubu with a cheeky grin, often holding or biting a pacifier—a signature trait.
- Hand-Painted Finishes: The imperfect, graffiti-like paintwork enhances its artistic appeal, giving it a distinct “conflict aesthetic” that fans adore.
Notable Editions:
- First-Generation Labubu Sesame: The original release holds the highest collector value due to its limited production and close adherence to Kasing Lung’s initial concept.
- Special Collaborations: Limited runs with brands like Sanxingdui (三星堆), Vans, and One Piece have further elevated the series’ prestige.
Personal Experience: When I first saw the original Sesame Labubu in a Pop Mart store, I was struck by its bold, almost rebellious design—unlike anything else in the collectible space. The imperfections in the paintwork made it feel like a tiny piece of art rather than just a toy.
2. Why Labubu Sesame Figures Are Highly Collectible
The Labubu Sesame Series isn’t just popular—it’s a cultural phenomenon in the designer toy world. Several factors contribute to its high collectibility:
Scarcity and Limited Releases
Pop Mart employs a blind box + limited edition strategy, creating artificial scarcity. Certain colorways or collaborations are produced in extremely small batches, making them instant grails.
Cultural and Artistic Significance
Unlike mainstream toys, Labubu embodies underground art influences, resonating with collectors who appreciate subversive design. Its collaborations with museums (like Sanxingdui) bridge pop culture and traditional art, broadening its appeal.
Strong Secondary Market Performance
Some first-edition Labubu Sesame figures have sold for 5–10x their retail price in auctions. For example, a rare prototype version was auctioned for over $2,000 in 2023.
Personal Recommendation: If you’re new to collecting, start with the more accessible blind box releases before chasing after rare editions. The secondary market can be volatile, so research past sales trends before making big purchases.
3. Market Trends and Investment Potential
Labubu isn’t just a toy—it’s an asset class. The brand’s revenue exceeded 3 billion RMB (≈$420 million) in 2024, making it Pop Mart’s top-performing IP.
Factors Driving Value Appreciation:
- Celebrity Endorsements: Influencers and artists showcasing their collections boost demand.
- Global Expansion: Pop Mart’s international stores (in the US, UK, and Southeast Asia) have introduced Labubu to a wider audience.
- Community Hype: Online forums, Discord groups, and WeChat communities fuel FOMO (fear of missing out), pushing prices higher.
Personal Observation: When I attended a toy convention in Hong Kong last year, the buzz around Labubu was undeniable. Collectors were trading rare Sesame Series pieces like stocks, and booth exclusives sold out within minutes.
4. How to Start Collecting Labubu Sesame Figures
If you’re considering entering the Labubu market, here’s a practical guide:
Where to Buy:
- Official Channels: Pop Mart stores, Tmall, and the Pop Mart app.
- Secondary Markets: StockX, eBay, and specialized Facebook groups.
- Toy Conventions: Great for finding rare variants and networking with sellers.
Authentication Tips:
- Check for original packaging and holographic stickers.
- Compare paint details with verified listings—bootlegs often have sloppy finishes.
Final Thought: Whether you’re in it for the art, the community, or the investment potential, the Labubu Sesame Series offers something for every collector. Just remember: the best collections are built patiently, not impulsively.
Conclusion
The Labubu Sesame Series blends art, scarcity, and cultural relevance, making it a standout in the designer toy market. From first-generation rarities to high-profile collaborations, these figures continue to captivate collectors worldwide. If you’re looking for a piece that’s both visually striking and financially promising, Labubu is a name worth watching.
Would you collect Labubu for love or profit? Let me know in the comments!
